Amazon A+ Content: The Complete Checklist to Boosting Your Product Listings in 2025

Ever wondered why some Amazon listings just pop off the page while others... well, not so much? The secret weapon might just be A+ Content. If you're selling on Amazon and haven't tapped into this powerful tool yet, you're leaving money on the table. In fact, according to recent 2025 data, Basic A+ Content can increase sales by up to 8%, while well-implemented Premium A+ Content can boost sales by up to 20%. That's a significant advantage in today's competitive marketplace..

But here's the thing – it's not just about having A+ Content; it's about having the right A+ Content. As we dive into 2024, this guide will walk you through everything you need to know about creating A+ Content that actually converts.

What is Amazon A+ Content?

Think of A+ Content as your product's digital storefront window. It's the premium real estate below the fold on your Amazon product detail page where you can showcase your brand story, highlight product features, and answer customer questions before they even ask them.

A+ Content comes in two flavors:

• Basic A+ Content: Available to brand-registered sellers

• Premium A+ Content (A++ Content): Available by invitation to select vendors

The real magic? A+ Content lets you break free from the standard Amazon listing format.

You can add:

• Rich text descriptions

• Enhanced images and galleries

• Comparison charts

• Videos (for Premium users)

• Brand stories

• Interactive hover points

Benefits of A+ Content

Let's talk real benefits – no fluff, just facts:

1. Conversion Rate Boost

• Basic A+ Content: Average conversion rate increase of 5.6%

• Premium A+ Content: Up to 20% increase in sales

• Overall Amazon marketplace average conversion rate: 9.72% (with variations by niche)

• Higher engagement with product features

• Better informed purchase decisions

2. Brand Storytelling

• Create emotional connections with customers

• Showcase your brand's unique value proposition

• Build brand loyalty beyond single purchases

3. Reduced Returns

• Better product understanding leads to fewer returns

• Clear feature explanations set proper expectations

• Detailed specifications prevent misunderstandings

4. Enhanced Mobile Experience

• Optimized viewing on all devices

• Better engagement with mobile shoppers

• Improved scroll-through rates

Step-by-Step Creation Guide

Ready to create your first A+ Content? Here's your roadmap:

1. Access A+ Content Manager

• Log into Seller Central

• Navigate to Advertising → A+ Content Manager

• Click "Start creating A+ Content"

2. Choose Your Modules Pro Tip: Start with these high-performing modules:

• Product description with image

• Comparison chart

• Brand story

• Technical specification grid

3. Image Requirements Must-know specifications:

• Maximum file size: 2MB

• Supported formats: .jpg, .png, .gif (static)

• Resolution: 72 PPI minimum

• Color mode: RGB

4. Text Guidelines Keep these golden rules in mind:

• Clear, benefit-focused headlines

• Scannable bullet points

• Short, impactful paragraphs

• Active voice

• No promotional language

Technical Requirements

The nitty-gritty details you need to know!

Image Specifications

• Header image: 970 x 600 pixels

• Standard images: 300 x 300 pixels minimum

• Background images: 970 x 600 pixels

• Small images: 300 x 300 pixels

Content Guidelines

• No references to temporary sales

• No customer reviews

• No warranties or guarantees

• No subjective claims without proof

Conclusion

A+ Content isn't just another Amazon feature – it's your secret weapon for standing out in a crowded marketplace. When done right, it tells your brand story, showcases your products' value, and converts browsers into buyers.

Ready to transform your Amazon listings with powerful A+ Content? Don't leave your brand's success to chance. At Nexire, we specialize in creating high-converting A+ Content that captures your brand's essence and drives sales. Contact us today to discuss how we can elevate your Amazon presence.

Best Practices and Design Tips

Want your A+ Content to stand out? Follow these expert tips:

Design Strategy:

✓ Use a consistent color scheme

✓ Maintain brand fonts and styling

✓ Create a visual hierarchy

✓ Use white space effectively

Common Mistakes to Avoid:

✗ Overcrowding modules

✗ Using low-quality images

✗ Including promotional language

✗ Forgetting mobile optimization

FAQ

Q: How long does A+ Content approval take?

A: Typically 7-14 business days, though it can be faster.

Q: Can I use the same A+ Content for multiple products?

A: Yes, through the ASIN collection feature.

Q: Will A+ Content help with Amazon SEO?

A: While not directly searchable, it improves conversion rates which can indirectly boost rankings.

Contact us

Ready to grow your Amazon presence? Our team is here to help. Drop us a message below.